I’m
working on a theory that the suspension of disbelief only really lasts
forty-five minutes. You can believe almost anything for three-quarters of an
hour.
I
once got so stoned that for forty-five minutes I persuaded myself Kurt Cobain
was actually an invention of Dave Grohl, who killed the character off when he,
and the actor playing him, had outlived their usefulness.
Perhaps,
after strapping on the explosive underpants, handlers have to express deliver the
suicide bombers to their target sites before the clock ticks forty-six: maybe
in the forty-sixth minute it all starts to seem like a bad idea?
I’m
pretty sure it used to be a whole hour, but with modern media and shortening
attention spans you work with what you’ve got. Cutbacks, you know; onward and
downwards.
Most
television shows once ran around an hour; in recent times this has shrunk to –
wait for it – forty to forty-five minutes. Now, most people erroneously believe
this to be due to the need for advertising space, but no, don’t be deceived.
The TV moguls, in their omniscience, realise that we won’t buy anything for one entire circuit of the
dial. Just ask Julia Gillard.
If
you want proof of my little theory, set your . . . VCR? Okay, whatever damn
machine it is that you use, to record the program after Master-chef. Here is
the evidence that advertising bucks can be squeezed out without trimming
program length. But only with reality TV – nobody
believes that shit.
What,
if any, are the effects of this phenomenon? Could they possibly be deleterious?
I mean, sure, we’re making the world a much tastier place: I frequently sit,
eating noodles from a Styrofoam cup and thinking “gee, that apple and berry
crumble Matt Preston’s eating really
looks delicious”. By a species of osmosis, I’m
eating the crumble. The only thing more satisfying is the four and a half
minute suspension required to convince myself that the brunette in the porn
film actually would sleep with me.
The
answer truly seems to be communications technology. In the days when a message
had to be carved in stone, pressed in wet clay, or written on a scraped
sheepskin before travelling for weeks, possibly months to its destination, you
could believe the same thing for centuries at a time. People fought each other
for land and wealth: the fact that God was on your side was just a bonus; God
rode with the winner.
Movable
type changed that. Suspension of disbelief was reduced at a stroke, sometimes
to mere decades. God still rode with the winner, but nobody was quite certain
anymore what was on His banner. All of a sudden however, it seemed much more
important; belief, reduced in quantity, became qualitatively more potent: and more
volatile.
The
ensuing centuries ushered in a maelstrom of war and revolution, schism and
genocide. Exponential expansion in the promulgation of ideas saw confused
populations lurch between extremes, falling in for certainty’s sake behind
strong or charismatic leaders; rushing in turn to tear them down again. Anyone
with an eighth-grade education or a television knows where it all ultimately
led.
We
long ago ceased in the main to be believers, becoming consumers instead. The
fact that none of us is certain for more than a few minutes at a time what we
believe makes it easier to appeal to our appetites: and to our base instincts.
We
face an explosion of information that most of our species is constitutionally
incapable of assimilating. This renders us vulnerable. There are a few amongst
us who know no doubt or indecision; very occasionally, they’re able to persuade
people enough for long enough that something is important enough to fight for;
discriminate for; persecute for. In a world where global annihilation is
possible within a very few minutes, this should give us pause.
The
only thing more dangerous than someone who doesn’t know what they believe is
someone who does.